Formally known as Apollo, Lunatic was started in the early 90s by the infamous Trevor Myles of Mr. Freedom and Paradise Garage of the Kings Road. With its unique warped sense of humour, bold colours and a wild mega mix of creative talent contributing, the brand soon became the uniform of ravers, party monsters and street rats everywhere.
During the mid 90's the famous Lunatic Lounge launched careers of some of London’s biggest DJ's and claimed to be the wildest parties in Europe. Targeted by Police and the tabloid media as negative influence on the younger generation the Lunatic Lounge soon started to be targeted by corporate interests. Finally being sold as a "concept club" to Sony for over £2Million Trevor Myles decided to blow the whole lot on one final huge party that today is still talked about. "I wanted to make Jean Michelle Jarre look like a pussy,” said Myles in an interview with the NME. He used this opportunity to launch "Killa Kola - The drink that blows your mind". It was immediately banned when it found to contain "dangerous amounts of the hallucinogenic cactus Mescaline".
The Lunatic brand became widely publicised and could be seen in countless clubs, back alleys, magazines and A & E waiting rooms across the UK, Ibiza, Berlin, Rimini, Tokyo and beyond. Wild rumours started to circulate that members of the Lunatic tribe attempted to drop 3 tons of LSD into the water supply and that Trevor Myles had been abducted by aliens supported by short but cleverly made movies shown only at parties.
However Lunatic began to create enemies within the establishment, soon people were being arrested for wearing the now infamous John Major Killa Klown Posse t-shirts and Myles was now regularly landing himself in serious trouble with the law. Appearing at a formal invite to the Innovation in Business Awards hosted by the Queen, Myles was photographed shaking hands with her Majesty who seemed oblivious to the fact his t-shirt held the slogan” I SHAVED MY BALLS FOR THIS?” He was fined heavily and narrowly missed a 1 year prison sentence.
Arrested and fined Myles decided it was time to rest the brand as his sister company Million Dollar was making a stir in the now flourishing skate scene. In one last final flurry of craziness them Lunatic Posse made headlines in Japan faking it's own cult style mass suicide attempt - 1100 ravers deliberately overdosing on "Killa Kola". The media was quick to spot it as a fake - but to this day many still never know what to believe.
15 years on Lunatic has escaped the strait jacket of time and is back on the streets.